Video Podcast

Watch On-Demand

As you prepare for the upcoming holiday season, check out our video podcast series featuring omnichannel commerce experts from our direct-to-consumer (DTC), retail, performance marketing, creative, and data + analytics teams at The Stable.

Through a series of five on-demand episodes (originally recorded the week of August 29th, 2022), we’re here to arm brands with all of the insights, strategy, and tactics necessary to come out on top this Black Friday / Cyber Monday. Whether you’re a CPG brand in retail, a fashion brand selling DTC, or any brand in-between, this series will give you the industry-aware advice you’ll need to crush those 2022 holiday sales.

Episode 1: CPG

In this session we discuss the impact of supply chain issues, shifts in buyer thinking, and new definitions of success on CPGs this holiday season. With disruptions in manufacturing, limited fulfillment center capacity, and COVID-19’s lasting impact, the CPG vertical especially will have to take a unique approach to the 2022 holiday season. Hear our experts discuss how to face these challenges and how to adapt to new consumer desires as brand value becomes more important against other product factors.

Episode 2: Fashion + Apparel

In this session we discuss trends for Fashion & Apparel brands during this BFCM and holiday season, including community-building, sustainable fashion, and creating a consistent brand experience across channels. Hear our experts’ perspectives on targeting Gen Z, luxury shoppers, and other kinds of apparel consumers with growing economic concerns this season.

Episode 3: Beauty

In this session we discuss industry trends, reaching the right consumers, and the caring economy that will impact Health & Beauty brands this holiday shopping season. Learn about what Health & Beauty customers currently value in a brand, the complex customer journey within this particular vertical, and how to target your audience this year.

Episode 4: Food + Beverage

In this session we discussed how Food & Beverage brands can lean into the holidays and increase values that consumers care about during this season. For omnichannel Food & Bev businesses, it’s not always just about the foot traffic in-store during holidays, but a lot of other strategies can make Q4 a success. Hear our experts’ take on trends in this category, how to message consumers during the holidays, and ways to lean into retail and DTC channels.

Episode 5: Consumer Electronics

In this session we discussed the impact inflation and a potential recession will have on the Consumer Electronics industry this holiday season and what it means for how consumers might be shopping. Hear our team’s insights around predicted consumer behavior, trending categories, and how brands can be successful during the 2022 holidays.

Your Omnichannel Guide to Crushing 2022 Holiday Sales