Ring had already established a large direct-to-consumer business and developed significant inroads with several major retailers, including Amazon, Best Buy, Home Depot, and Lowe’s. But Ring had not engaged Target beyond testing, and its early performance hadn’t impressed either side.
We approached Ring to offer the tools it needed to establish, scale, and optimize its performance at Target. In sharing The Stable’s story, we highlighted what makes us different and focused on our unique approach to advancing the Ring brand. Ring gladly accepted our proposal, and we started working together in mid-2015.