Half Magic Beauty worked with The Stable to develop and launch their new direct-to-consumer (DTC) website on Shopify Plus. The artistry-forward, Euphoria-inspired beauty brand needed an agency partner that would understand their distinct vision and design a site that would inspire creativity, all on a tight timeline.
Half Magic is an emerging beauty brand founded by Emmy Award-winning artist Donni Davy (best known for her work on HBO’s Euphoria), and offers vegan and cruelty-free products using intensely saturated pigments in bold mattes and multi-dimensional shimmers. Through thoughtfully designed packaging, the brand strives to use recycled and recyclable materials to reduce waste and embrace sustainability.
The new halfmagicbeauty.com is a beautiful, immersive Shopify storefront that brings to life the brand’s vision for creativity, expression, and imagination. We’re excited to continue this partnership as we transition Half Magic into an ongoing design and development retainer that will allow us to collaborate on future iterations of the website.