Sun Bum partnered with The Stable to redesign and replatform their eCommerce website to Shopify Plus. Their main goal was to convey the unique positioning and aesthetic of Sun Bum and Baby Bum via a modular design system that would empower their in-house creative team moving forward.
Sun Bum was founded in 2010 to create products that would protect friends and families from the sun. Today, Sun Bum is sold in surf shops, supermarkets, and stores around the world, offering a wide range of suncare products for both adults and kids.
Sun Bum and The Stable partnered closely together to design and develop an intuitive eCommerce experience that would align with the vintage, Southern California aesthetic that the brand is known for.
The in-house creative team at Sun Bum delivered an incredible direction and initial concept, which our team at The Stable then scaled across the brand’s new Shopify Plus website. Together, we incorporated the brand’s warm colors, vibrant lifestyle photography, and wood textures to evoke their iconic 1970’s feeling.
Our Brand Strategists and UX/UI Designers worked together to improve way-finding for consumers shopping on the Sun Bum website, and also balanced product consideration with brand storytelling throughout the digital experience.
A main component of the project was combining the brand architecture of Sun Bum with their product line for children, Baby Bum. Our solution was to create a tabbed navigation in the header that would allow users to easily navigate between the two brands. Ultimately, the functionality remained the same regardless of which brand was selected; however, we differentiated the visual styling to convey the distinction between Sun Bum and Baby Bum.
In support of Sun Bum’s mission to become the most trusted suncare brand in the world, we also designed and built an integrated content hub for both Sun Bum and Baby Bum’s brand initiatives on Shopify Plus. The designs for these content-driven pages and related modules throughout the website bring an element of fun and personality to the experience.
“From day one, The Stable has been a true extension of our team, providing strong guidance and knowledge to help us achieve our goals. We have loved working with The Stable and the way they approach every project or idea we throw their way!”
Lindsay Jesseau, VP eCommerce + Digital at Sun Bum
Increase in Revenue
Increase in Conversion Rate
Increase in Mobile Usability
