The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

quip

Bringing a Direct-to-Consumer (DTC) Category Disruptor to Target

quip

Bringing a Direct-to-Consumer (DTC) Category Disruptor to Target

Our Partnership

Shaking Up The Oral-Care Industry

Quip, an emerging oral-care brand, set out to shake up the industry with affordable pricing and direct-to-consumer (DTC) subscriptions. The brand approached us ready to enter brick-and-mortar retail, and needed a partner that shared their vision.

Services

Retail – Target Strategy, Launch, Strategy, Forecasting

Key Deliverables

Forecasting Launch Planning Inventory Management Project Management Sales Strategy Innovation Strategy

The Challenge

Competing with Traditional Brands

Despite earning a reputation as a best-in-class DTC business, quip still faced a daunting challenge in displacing traditional, household brands that had dominated the category at Target for decades.

What We Did

An Incremental Sales Strategy

The Stable supported quip with sales forecasting, inventory planning, and growth. We also worked to build a strong logistical foundation for the brand that would ensure a successful first-ever retail launch, while not compromising its DTC business.

What We Did

Supporting quip’s Retail Debut

Target’s brand-friendly approach to in-store presence and marketing paired perfectly with quip’s focus on design and consumer experience. As a result, we helped quip secure endcap space in stores as well as a branded Target.com landing page.

How We Grew

Identifying Win-Win Scenarios

Our team prioritized inventory, supply chain, and sales forecasting, while also working with Target and quip to create value and identify opportunities for growth. As a result, quip’s launch week sales doubled forecasts.

Despite immediate success, we didn’t just “call it a day.”

Instead, we dug deeper, seeking out further opportunities to make the most out of the brand’s initial momentum. Our willingness to push Target beyond its typical parameters opened up opportunities for future executions, including seasonal branded endcap displays.

The Outcome

Continuing The Momentum

Since launch, quip has been recognized as a benchmark success story of a DTC business changing a category landscape at Target. What’s next? Our teams are constantly identifying new innovation opportunities to ensure quip maintains its momentum both on and off-the-shelf.