Quip, an emerging oral-care brand, set out to shake up the industry with affordable pricing and direct-to-consumer (DTC) subscriptions. The brand approached us ready to enter brick-and-mortar retail, and needed a partner that shared their vision.
Despite earning a reputation as a best-in-class DTC business, quip still faced a daunting challenge in displacing traditional, household brands that had dominated the category at Target for decades.
Our team prioritized inventory, supply chain, and sales forecasting, while also working with Target and quip to create value and identify opportunities for growth. As a result, quip’s launch week sales doubled forecasts.
Instead, we dug deeper, seeking out further opportunities to make the most out of the brand’s initial momentum. Our willingness to push Target beyond its typical parameters opened up opportunities for future executions, including seasonal branded endcap displays.
Since launch, quip has been recognized as a benchmark success story of a DTC business changing a category landscape at Target. What’s next? Our teams are constantly identifying new innovation opportunities to ensure quip maintains its momentum both on and off-the-shelf.