The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Pit Viper

Reinventing Sunglasses With A Disruptive DTC Brand

Pit Viper

Reinventing Sunglasses With A Disruptive DTC Brand

About Our Partnership

Growing a Brand Across All Digital Channels

Since 2019, The Stable has partnered with Pit Viper to firstly redesign their online storefront on Shopify, and secondly, provide digital media services, marketing services, eCommerce strategy, and ongoing revenue optimization.

Services

Digital Marketing Strategy, eCommerce Strategy, DTC Website Development, UX/UI Design, Revenue Optimization, Data + Analytics

Key Deliverables

Digital Marketing Channel Strategy + Execution, Shopify Plus Website Design + Development, Ongoing Revenue Optimization

About Pit Viper

The Sunglasses That Sunglasses Would Wear, If Sunglasses Could Wear Sunglasses

With a commitment to building functional, fun-loving gear that is serious about taking things less seriously, Pit Viper offers sunglasses that blend style and performance for those with a rugged and outgoing lifestyle.

Website Design + Development

Creating a “Totally Rad” Brand Experience

The Stable’s team was tasked with creating a new Shopify Plus website that would accurately reflect the brand with a retro look and feel we affectionately call “Windows 1993.”

Ongoing Optimization

Cross-Channel Strategies

Following the website launch, The Stable continued to partner with Pit Viper on digital marketing and media services, as well as overall direct-to-consumer (DTC) revenue optimization.

Performance Media

Reaching New Consumers Across All Channels

Through paid ads, social commerce on platforms like TikTok and Snapchat, and programmatic advertising, The Stable continues to collaborate with Pit Viper to increase both reach and ROAS.

110

Increase in Revenue

87

Increase in Online Users

400

Average ROAS

Performance Media

Branching Outside of Search + Social

The Stable helped Pit Viper reach new audiences by purchasing inventory through a private marketplace (PMP) to amplify Pit Viper product pages, which allowed the brand to broaden exposure to more potential customers.

A Partnership Founded on Growth + Innovation

Our partnership with Pit Viper is a great example of The Stable’s ability to integrate our teams across UX/UI design, website development, digital marketing, and data and analytics to provide holistic commerce insight and drive more growth. By working closely with this disruptive brand

“When it came time for us to step up our game, The Stable’s strategic approach made it clear they were the right partner for us to invest in. Our new Collections Page is the single, largest improvement we’ve ever implemented on our site.”

Chris Garcin: Co-Founder of Pit Viper Sunglasses