Since 2019, The Stable has partnered with Pit Viper to firstly redesign their online storefront on Shopify, and secondly, provide digital media services, marketing services, eCommerce strategy, and ongoing revenue optimization.
With a commitment to building functional, fun-loving gear that is serious about taking things less seriously, Pit Viper offers sunglasses that blend style and performance for those with a rugged and outgoing lifestyle.
The Stable’s team was tasked with creating a new Shopify Plus website that would accurately reflect the brand with a retro look and feel we affectionately call “Windows 1993.”
Following the website launch, The Stable continued to partner with Pit Viper on digital marketing and media services, as well as overall direct-to-consumer (DTC) revenue optimization.
Through paid ads, social commerce on platforms like TikTok and Snapchat, and programmatic advertising, The Stable continues to collaborate with Pit Viper to increase both reach and ROAS.
Increase in Revenue
Increase in Online Users
Average ROAS
The Stable helped Pit Viper reach new audiences by purchasing inventory through a private marketplace (PMP) to amplify Pit Viper product pages, which allowed the brand to broaden exposure to more potential customers.
Our partnership with Pit Viper is a great example of The Stable’s ability to integrate our teams across UX/UI design, website development, digital marketing, and data and analytics to provide holistic commerce insight and drive more growth. By working closely with this disruptive brand
“When it came time for us to step up our game, The Stable’s strategic approach made it clear they were the right partner for us to invest in. Our new Collections Page is the single, largest improvement we’ve ever implemented on our site.”
Chris Garcin: Co-Founder of Pit Viper Sunglasses
