Pharmavite, a dietary supplement company, decided to test a shoppable media solution with one of their top product lines, Nature Made’s Sleep Relief, and selected Hyphen (powered by The Stable) as their partner.
The objective of the campaign was to drive sales of sleep supplements at Walgreens by creating tailored display and social ads that would funnel traffic to Hyphen. There, consumers could shop a selection of curated products and locate the closest Walgreens store to them.
To achieve Pharmavite’s goal, the Hyphen team created branded campaign assets – to be used across campaigns – and then used proprietary first-party data to reach their target audience and easily retarget consumers who had clicked on their ads but not purchased.
By combining branded creative, first-party data, and the Hyphen shopping experience, Pharmavite was able to double their average purchase intent rate and the industry average engagement rate. Our partnership resulted in a winning combination that led to a 7.04% add-to-cart (ATC) rate.
Total Hyphen Impressions
Purchase Intent Rate
Engagement Rate
Add-to-Cart Rate
