The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Pharmavite

Increasing Metrics + Better Sleep with Hyphen, Powered by The Stable

Pharmavite

Increasing Metrics + Better Sleep with Hyphen, Powered by The Stable

About Our Partnership

Testing Shoppable Media

Pharmavite, a dietary supplement company, decided to test a shoppable media solution with one of their top product lines, Nature Made’s Sleep Relief, and selected Hyphen (powered by The Stable) as their partner.

Services

Product: Hyphen, powered by The Stable, Retail Media, Creative Development

Key Deliverables

Creative Assets, Media Strategy, Media Optimization, Campaign Analysis, Hyphen Shop Campaigns

The Objective

Driving Sales At Walgreens

The objective of the campaign was to drive sales of sleep supplements at Walgreens by creating tailored display and social ads that would funnel traffic to Hyphen. There, consumers could shop a selection of curated products and locate the closest Walgreens store to them.

What We Did

A Branded Experience Across Touchpoints

To achieve Pharmavite’s goal, the Hyphen team created branded campaign assets – to be used across campaigns – and then used proprietary first-party data to reach their target audience and easily retarget consumers who had clicked on their ads but not purchased.

Surpassing Expectations Through Collaboration

By combining branded creative, first-party data, and the Hyphen shopping experience, Pharmavite was able to double their average purchase intent rate and the industry average engagement rate. Our partnership resulted in a winning combination that led to a 7.04% add-to-cart (ATC) rate.

5.1 M

Total Hyphen Impressions

6.6

Purchase Intent Rate

43

Engagement Rate

7.04

Add-to-Cart Rate