The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

NOBULL

The DTC Growth Story Behind a Growth-Oriented Brand

NOBULL

The DTC Growth Story Behind a Growth-Oriented Brand

About Our Partnership

Strategizing to Hit Revenue Goals

NOBULL, an active apparel brand known for its ties to CrossFit, approached us to formulate a strategic eCommerce roadmap tailored to their growth goals and optimization objectives.

Services

eCommerce Strategy, DTC Website Development, UX/UI Design, Revenue Optimization, Data + Analytics

Key Deliverables

Shopify Plus Website Design + Development, Ongoing Revenue Optimization

The Challenge

Positioning Nobull for Sustainable Growth

NOBULL wanted to continuously optimize their website through new eCommerce features, third-party integrations and support, as well as ongoing design and development – all based on insights derived from data and historical performance.

Our Approach

An Ongoing Personalization Strategy

Our continuous collaboration with our partners at Dynamic Yield allowed NOBULL to deliver both “one-to-one” and “one-to-many” DTC experiences that help the brand form long-term relationships with their customers and grow customer lifetime value (LTV).

What It Looks Like

Using Buyer Personas As The Basis for Optimization

By using advanced recommendation algorithms that learn user preferences in real-time, shoppers are grouped by persona and shown relevant products throughout their onsite journey.

Our Approach

Driving Conversion + Brand loyalty

We collaborated with Yotpo to revamp NOBULL’s loyalty program with the goal of driving and retaining new customers for the NOBULL movement.

What It Looks Like

Making Moves Beyond the Transaction

By adding tiers and additional ways for shoppers to earn points, NOBULL shifted their loyalty program to focus on long-term engagement.

The Results

After three years (and climbing!) of collaboration, NOBULL’s annual revenue has more than quadrupled. We are thrilled to have played a role in this brand’s journey to becoming a staple direct-to-consumer brand for fitness lovers everywhere.