The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Native

The Cutting-Edge of DTC Commerce on Shopify

Native

The Cutting-Edge of DTC Commerce on Shopify

What We Did

A Site Migration + Subscriptions Program

Native (Procter + Gamble) came to The Stable to migrate their eCommerce website to Shopify Plus. Our team completed a full storefront redesign that included a best-in-class Recharge subscriptions dashboard.

Services

DTC Website Development, UX/UI Design, Visual Design, Subscriptions Strategy

Key Deliverables

Shopify Plus Website Design + Development, Visual Design Assets, Custom Recharge Subscriptions Portal

How It Started

An Opportunity for Growth

In addition to a full website redesign, The Stable strategy team recognized Native’s subscription program as ripe with opportunity, and chose to propose a bespoke customer dashboard to drive added value.

142

Increase In New Subscribers

40

Increase In Recurring Revenue

15

Reduction In Churn Rate

Informed Website Design

Using Data to Iterate

The Stable’s UX/UI Design team leveraged learnings from A/B testing to inform Native’s website redesign.

The Outcome

A Best-in-Class Customer Dashboard

The Stable designed and built a fully custom subscriptions dashboard on Recharge that allows users to pause, delay, or add one-time additions to their subscriptions.

A Growth Mindset

Ongoing Storefront Optimization

The Stable continued to work with Native after the initial site launch to fine tune the subscription customer journey and optimize core KPIs like churn and customer lifetime value (LTV).

Native increased subscribers, grew recurring revenue, and reduced cancellations.

Through a repeatable process involving strategy and program analytics, we helped identify new opportunities to improve Native’s customer experience. The Stable delivered a bespoke customer dashboard consisting of value-driving features that rapidly set a new standard in the subscription industry. The consistent inflow of new ideas paired with actionable insights supported the implementation of new features and helped to measure success.

“The Stable’s analytics and development teams have helped me transform many of my ideas into quality features on our site. They are organized, communicative, and collaborative, which is immensely efficient during large projects.”

Niva Bigler, Head of DTC Platform at Native (P&G)