The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Mayborn / Tommee Tippee

Turning Amazon into a Brand Growth Engine

Mayborn / Tommee Tippee

Turning Amazon into a Brand Growth Engine

The Situation

A Full-Fledged Amazon Operation

Tommee Tippee, a Mayborn brand, is a leader in simple and intuitive baby products. They sought to grow their North American market on Amazon with ambitious goals across their core categories.

Services

Marketplace – Amazon Strategy, Advertising, Sales, Operations, Demand Planning

Key Deliverables

Account Management, Advertising Management, Advertising Strategy, Sales Strategy, Inventory Management, Buyer Negotiations, Promotional Planning, Innovation Planning, Demand Planning, Operations

Our Partnership

A Holistic Approach to Growing on Amazon

We partnered with Mayborn to provide full Amazon account management, including operations, advertising strategy, demand planning, and execution for Tommee Tippee.

The Goal

Increasing Market Share Against Competitors

Mayborn’s goals were direct: make Amazon their growth engine to increase market share across their key categories: bottles, pacifiers, and toddler cups.

Our Approach

Two Unique Strategies Working Together

We tailored our Amazon strategy into two initiatives: first, over-invest in specific items to accelerate the category and launch new items, and second, focus heavily on select power (high-performing) products.

Our Approach

An Aggressive Advertising Gameplan

Our advertising plan featured “top of search” placements, adaptations to showcase key terms, targeted competitors, and a focus on introducing the customer to new products early and often.

The Results

Growing Revenue + Category Share at Amazon

Our partnership with Mayborn has led to continuous year-over-year growth for the brand. We achieved overall business growth of $7.5 million in 2018, to $18.9 million in 2021, as well as category share growth on Amazon in Tommee Tippee’s core categories.