The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Little Debbie

Building a Top Ice Cream Brand at Walmart

Little Debbie

Building a Top Ice Cream Brand at Walmart

About Our Partnership

An Opportunity for Explosive Growth

Historically, Little Debbie snack cakes have maintained majority market share at Walmart. Knowing that the Walmart customer is already passionate about the brand, The Stable Team recommended they expand into the highly-competitive world of ice cream.

Services

Retail – Walmart

Key Deliverables

Retail Strategy + Operations, Inventory + Demand Planning, Promotional Planning, In-Store Displays, Retailer Negotiations, Account Management, Marketing Strategy

About Little Debbie

The History of America’s Sweetheart

Since 1960, Little Debbie snacks have been a beloved treat amongst adoring consumers. The brand is consistently recognized as a value leader that provides quality products at a lower price than the majority of their competitors.

What We Did

Bringing an Idea to Life

Because ice cream was a new category for Little Debbie, we worked with Walmart to recommend a manufacturer that aligned with the brand’s values: excellent quality, good service, and affordable prices. We quickly identified Hudsonville Creamery as the right partner for the job.

What We Did

A Multi-Faceted Partnership

By connecting Little Debbie with Hudsonville Creamery, we not only helped Little Debbie quickly expand into a new category, but we also helped Hudsonville grow from a regional brand to a strong national brand as the vendor of record for the 65-year old industry leader.

What We Did

An Exclusive Launch with Walmart

We launched Little Debbie Ice Cream as a first-to-market exclusive with Walmart, which helped us establish demand for production planning as well as co-marketing with Walmart. As a result, Little Debbie quickly became a top pint ice cream brand at the world’s largest retailer.

An Exemplary Agency + Client + Retailer Team

Our collaboration with Little Debbie, Hudsonville Creamery, and Walmart was set up for success from the very beginning due to our collective commitment to growth, innovation, and trust. Starting with Little Debbie’s trust in our recommendation to expand into ice cream, followed by Hudsonville’s dedication to making a great quality product at a low price point, we were able to work together to bring this from “idea” to “in-store” in only 11 weeks.

40M+

TikTok Brand Views

$0

Spent on Marketing

#14

Trending Search on Google

A TOP

Selling Ice Cream Brand at Walmart