Historically, Little Debbie snack cakes have maintained majority market share at Walmart. Knowing that the Walmart customer is already passionate about the brand, The Stable Team recommended they expand into the highly-competitive world of ice cream.
Since 1960, Little Debbie snacks have been a beloved treat amongst adoring consumers. The brand is consistently recognized as a value leader that provides quality products at a lower price than the majority of their competitors.
Our collaboration with Little Debbie, Hudsonville Creamery, and Walmart was set up for success from the very beginning due to our collective commitment to growth, innovation, and trust. Starting with Little Debbie’s trust in our recommendation to expand into ice cream, followed by Hudsonville’s dedication to making a great quality product at a low price point, we were able to work together to bring this from “idea” to “in-store” in only 11 weeks.
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