Hershey’s, one of the world’s largest chocolate manufacturers, joined forces with Mondelez and Kraft to offer s’mores essentials at Walmart in preparation for the summer season. We partnered with them to bring s’mores online.
Hershey’s needed a way to bundle products from different brands, while also allowing customers to shop online, at Walmart.com, or at their preferred Walmart store and eliminate friction from ad to checkout.
By working with Hyphen, Hershey’s was able to deliver an innovative, convenient, and engaging online shopping experience to their customers while being able to measure the success of their campaign through unique metrics, captured on Hyphen Shop, such as views, engagement rate, add-to-cart clicks, and add-to-cart value.