Hello Bello partnered with us to build a brand of the highest-quality diapers and baby products, all the way from brand inception to shelf at the world’s largest retailer, Walmart.
With a goal of being “The Honest Company” of Walmart, we set out to create and launch the Hello Bello brand, targeting mass retail with “Mom-quality” products at a “Dad-approved” price.
At the start, we aligned with Walmart leadership on the concept of Hello Bello, and then arranged partners and backing to execute our shared vision.
Whether we were managing diaper count, wipes sourcing, PO routing, end cap design, unit costing, pallet configuration, executive relationships, or buyer selling, we partnered with the Hello Bello team to truly build their brand from the ground-up.
Right out of the gate, we hit over $90 million in Walmart sales in the first 52 weeks across three departments and five categories, far exceeding initial goals.
With exclusive product launches and new SKUs hitting Walmart shelves in the near future, we’re proud to have forged a future-proofed partnership with Hello Bello that will continue to grow for years to come.
