Hello Bello partnered with us to build a brand of the highest-quality diapers and baby products, all the way from brand inception to shelf at the world’s largest retailer, Walmart.
With a goal of being “The Honest Company” of Walmart, we set out to create and launch the Hello Bello brand, targeting mass retail with “Mom-quality” products at a “Dad-approved” price.
Whether we were managing diaper count, wipes sourcing, PO routing, end cap design, unit costing, pallet configuration, executive relationships, or buyer selling, we partnered with the Hello Bello team to truly build their brand from the ground-up.