The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Hello Bello

Guiding the Journey From Brand Inception to Walmart Shelf

Hello Bello

Guiding the Journey From Brand Inception to Walmart Shelf

About Our Partnership

Concept to Execution, and Everything In-Between

Hello Bello partnered with us to build a brand of the highest-quality diapers and baby products, all the way from brand inception to shelf at the world’s largest retailer, Walmart.

Services

Retail – Walmart Strategy, Account Management, Sales Strategy, Operations

Key Deliverables

Price/Pack Architecture, Supply Chain, Inventory Management, Buyer Negotiations, Promotional Planning, Innovation Planning, Demand Planning

The Objective

Diving into Mass Retail

With a goal of being “The Honest Company” of Walmart, we set out to create and launch the Hello Bello brand, targeting mass retail with “Mom-quality” products at a “Dad-approved” price.

What We Did

Relationship Building + Industry Expertise

At the start, we aligned with Walmart leadership on the concept of Hello Bello, and then arranged partners and backing to execute our shared vision.

Hello Bello and The Stable teams worked as a tight partnership from the very beginning.

Whether we were managing diaper count, wipes sourcing, PO routing, end cap design, unit costing, pallet configuration, executive relationships, or buyer selling, we partnered with the Hello Bello team to truly build their brand from the ground-up.

The Outcome

Exceeding The Brand’s Wildest Dreams

Right out of the gate, we hit over $90 million in Walmart sales in the first 52 weeks across three departments and five categories, far exceeding initial goals.

What’s Next

A Future-Proofed Partnership

With exclusive product launches and new SKUs hitting Walmart shelves in the near future, we’re proud to have forged a future-proofed partnership with Hello Bello that will continue to grow for years to come.