Pattern Brands approached us to elevate and optimize the shelf presence at retail for one of their brands, GIR: an easy-to-clean, BPA and BPS-free kitchenware brand. GIR had received feedback from a retail buyer that challenged them to better differentiate against other reusable straw options.
GIR is founded on the promise of producing kitchen essentials through carefully chosen materials, an uncompromising focus on quality, and a true understanding of how home-chefs cook. GIR sells to consumers in DTC, on Amazon, and at retail, requiring a thorough understanding of how consumers shop across channels as well as the role each channel serves in the shopping journey.
Specific to retail, we helped GIR elevate their packaging design and communication to better capture retail shoppers through category research, consumer insights, and competitive analysis.
We focused on capturing shoppers based on functional, emotional, and competitive benefits. We translated this into retail-ready packaging designs that included sustainability messaging, custom iconography, and a refreshed color palette.
In addition to elevating GIR’s at-the-shelf efforts, our insights and strategy also supported GIR’s Amazon presence, as well as their paid media and content strategies.
GIR’s success is a great example of how a very quick, efficient branding project can deliver a powerful impact for our brand partners, and the work showcases our team’s holistic approach to connecting brands and consumers across all channels, not just looking at any single factor in isolation.
Pattern is a family of brands with the shared mission of helping consumers enjoy daily life. Their products center around the idea that home is the foundation of daily life – ranging from cookware to organizational tools. With both direct-to-consumer (DTC) and retail presences, these brands have quickly achieved sustainable business growth and created brand experiences that consumers love.