Flex, an existing client of The Stable, decided to expand our partnership to include multiple digital activations across Walmart DSP and Walmart Search.
The goal of this new project was to increase in-store and online purchases of Flex’s menstruation products at Walmart during the summer of 2022, in the midst of a tampon shortage.
Once shoppers arrived on Walmart.com, our team used Walmart Sponsored Ads (on-site) to reach shoppers at the point of search intent. By targeting keywords like “tampon” and “menstruation cup,” Search ads were delivered above the fold or directly on product detail pages to drive consideration and conversion of Flex’s tampon alternatives.
Conversion Rate (Search)