The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Fiji Water

Delivering The FIJI Water Brand Direct-to-Consumers (DTC)

Fiji Water

Delivering The FIJI Water Brand Direct-to-Consumers (DTC)

About Our Partnership

A Vibrant Collaboration with a Vibrant Brand

We partnered with FIJI Water to unify their eCommerce storefront and brand-focused website into one seamless digital experience. In doing so, we replatformed the brand to Shopify Plus, which included a complex migration of customer and subscription data.

Services

eCommerce Strategy, DTC Website Development, UX/UI Design, Subscriptions Strategy

Key Deliverables

Shopify Plus Website Design + Development, Custom Recharge Subscriptions Portal, Data Migration

About FIJI Water

A Premium Bottled
Water Brand

FIJI Water has provided the world with premium, bottled water since 1996. The water is sourced from the island of Fiji’s ancient artesian aquifer, and then bottled for customers as, “The Earth’s Finest Water.”

The Project

Creating A Cinematic Digital Experience

We set out to design a cinematic, digital experience that would showcase FIJI Water’s iconic brand, visual identity, and rich history. Our UX/UI designers utilized vibrant photography, futuristic graphics, and subtle animations to bring this brand to life online.

The Project

A Replatform + Data Migration to Shopify Plus

We rebuilt FIJI Water’s technical architecture while replatforming the brand from legacy eCommerce platform, Symphony, to a more modern and scalable ecommerce platform, Shopify Plus. In addition, we migrated over seven years of customer data, orders, products, and subscription information.

The Project

Crafting An Intuitive Subscriptions Experience

We crafted an intuitive subscription shopping experience using Recharge to improve the process of setting up recurring purchases. The experience allows the customer to easily select the size of the bottle and quantity per shipment, as well as their auto-replenishment schedule.

We created a remarkable digital experience for an iconic brand.

It was essential that FIJI Water’s new digital experience reflected the premium quality of their product, while also providing a seamless path to purchase for new, returning, and subscription customers. By replatforming the brand to Shopify Plus, building a custom subscriptions program on Recharge, and tying it all together with beautiful UX/UI design, we set FIJI Water up for a long future of delivering premium water through a best-in-class direct-to-consumer (DTC) storefront.