Fashion to Figure, a fashion and apparel brand owned by the Saadia Group, reached out to The Stable in June 2022 to take their website headless using Shopify’s new headless solutions, Hydrogen + Oxygen, released in the spring of 2022.
Our client had three important goals. First and foremost, Fashion to Figure wanted to deliver a best-in-class experience to its customers by being one of the first brands on Shopify Hydrogen. Secondly, the website needed to serve as a template for future projects of the group and lay the foundation for international expansion. Thirdly, the website needed to be fully launched and tested in time for the 2022 holidays, which only gave our team about three months to complete the work.
After only a few weeks post-launch, The Fashion to Figure team has already seen an increase in site speed and conversion rate. Additionally, their internal team is enjoying the benefits of a headless CMS architecture, which allows quick changes to the website without the help of a developer. This project was a tremendous success for the client and for The Stable who added new skills under its saddle.