Since 2013, we have worked with the Chubbies team to push the limits of the Shopify Plus platform, with the goal of creating a distinctive commerce experience.
Best known for their iconic shorts and wild prints, Chubbies is a multi-million dollar cornerstone of DTC fashion that embodies a passion for fun and casual trendiness.
We built the original Chubbies Shopify Plus storefront, integrated a best-in-class technology stack, and continue to partner with Chubbies today on implementing cutting-edge commerce features and ongoing revenue optimization.
To sell at consistently high levels throughout the entire year, despite being a summer apparel brand, Chubbies needed a strong yet flexible commerce strategy. That’s where we came in: after their initial website launch, we’ve continued to partner with the brand to advise and execute this strategy on their eCommerce website.
Consistent with their wild patterns and brand personality, the team at Chubbies often comes to us with equally wild (and successful) ideas. As one example, the brand created their own holidays, Thighber Monday and Julyber Monday, with the goal of capitalizing on the seasons and driving brand loyalty.
We built a custom “Gift Engine” to optimize onsite promotions and increase both conversion and AOV throughout year-round sales and other campaigns (including Thighber and Julyber Mondays).
With a partnership that spans nearly a decade, The Stable and Chubbies teams have a long history working together to bring the fun-loving brand to life, both online and in the hands of consumers.
“Partnering with The Stable has been great for our business. The team over there is awesome, smart, and extremely customer service-oriented.”
Tom Montgomery, Founder of Chubbies Shorts
