The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

Califia Farms

Scaling The Plant-Based Living Category at Target

Califia Farms

Scaling The Plant-Based Living Category at Target

About Our Partnership

Leveling-Up a Category Disruptor

Califia Farms brings plant-based living to the forefront of health and wellness. Looking for an agency to take their business to the next level, we partnered with Califia Farms beginning in 2017.

Services

Account Management, Supply Chain, Sales Strategy, Operations, Brand + Content Studio

Key Deliverables

Retail – Target Strategy, Account Management, Sales Strategy, Supply Chain, Inventory Management, Buyer Negotiations, Operations, and Promotional, Innovation, and Demand Planning

The Objective

Establishing a Leader in Plant-Based Dairy

Following immediate success at Target, Califia Farms selected us to capitalize on initial momentum and innovation. We quickly went to work building product assortments that made sense across multiple categories.

What We Did

Starting With A Strong Foundation

We focused on Target sales strategies, supply chain, and operations to create a foundation that would position Califia Farms as a pillar in plant-based nutrition.

What We Did

Invaluable Relationship Building

We knew that an air-tight supply chain was key. With a constantly-growing assortment, inventory management, and demand-planning came an even stronger relationship between Califia Farms and Target, all supported by our team.

Brand + Content

Prioritizing Core Products + Innovation

To help Califia Farms showcase innovation and drive brand visibility at Target, our Brand + Content Studio team created eye-catching digital imagery and in-store displays to highlight the product assortment.

In-Store Design

Visibility for Top Products + New Items

Our team designed a full-chain branded endcap during peak time frames, while also managing inventory commits and forecasting. The endcap displayed the brand’s full portfolio nationwide, prominently featuring Califia Farm’s assortment across 1,500+ stores.

With strong brands and great partnerships, the glass is always half-full.

Since the beginning of our relationship in 2017, we’ve helped Califia Farms triple its sales at Target. Today, Califia Farms is thriving as an anchor brand in plant-based products, leading across multiple product categories and even being named one of the retailer’s Vendor Partners of Excellence in 2018.

“The Stable has been an amazing partner in growing our Target business. They have great relationships with Target and know the customer better than anyone.”

Steve Mair, Director of Sales