Califia Farms brings plant-based living to the forefront of health and wellness. Looking for an agency to take their business to the next level, we partnered with Califia Farms beginning in 2017.
Following immediate success at Target, Califia Farms selected us to capitalize on initial momentum and innovation. We quickly went to work building product assortments that made sense across multiple categories.
We focused on Target sales strategies, supply chain, and operations to create a foundation that would position Califia Farms as a pillar in plant-based nutrition.
We knew that an air-tight supply chain was key. With a constantly-growing assortment, inventory management, and demand-planning came an even stronger relationship between Califia Farms and Target, all supported by our team.
To help Califia Farms showcase innovation and drive brand visibility at Target, our Brand + Content Studio team created eye-catching digital imagery and in-store displays to highlight the product assortment.
Our team designed a full-chain branded endcap during peak time frames, while also managing inventory commits and forecasting. The endcap displayed the brand’s full portfolio nationwide, prominently featuring Califia Farm’s assortment across 1,500+ stores.
Since the beginning of our relationship in 2017, we’ve helped Califia Farms triple its sales at Target. Today, Califia Farms is thriving as an anchor brand in plant-based products, leading across multiple product categories and even being named one of the retailer’s Vendor Partners of Excellence in 2018.
“The Stable has been an amazing partner in growing our Target business. They have great relationships with Target and know the customer better than anyone.”
Steve Mair, Director of Sales
