Over the past 25 years, Malibu-based brand, Barefoot Dreams, has been the premier destination for cozy, California-inspired blankets, loungewear, and accessories. Today, Barefoot Dreams is carried in five-star resorts and spas, world-renowned department stores, and upscale boutiques worldwide.
To create a better user experience (UX), we redesigned and replatformed the Barefoot Dreams eCommerce website using a progressive web application (PWA), powered by Nacelle. This approach offered us the flexibility and speed needed to make Barefoot Dreams’ eCommerce vision a reality.
Increase in Site Speed
Increase in Conversion Rate
Increase in Page Views
Going headless allows for component flexibility and improves the rate at which a web page is rendered and delivered to the user. Utilizing Nacelle’s platform allowed us to create an app-like experience for end-user load times, while their headless 3rd-party Shopify integrations enabled a fully-customized eCommerce experience.
Our eCommerce Strategy Team set out to bring the cozy, sun-drenched feeling of Barefoot Dreams’ products to life online. After identifying the values, stories, and product offerings that warmed the hearts of their customers, we translated them into a product-driven eCommerce experience that would excite current customers while also speaking to a broader market.
Our Brand + Content Studio Team refreshed the brand’s look and feel with a new photography strategy, color palette, and typography style that would communicate Barefoot Dreams’ Malibu-inspired designs. We identified new tonal qualities and shadows that could be used in product photography, and paired these with new typography that would evoke a subtle yet modern sophistication.
Throughout the replatform, we performed a complete information architecture overhaul to streamline the user experience. We truncated image sizing, implemented global swatches for consistency, and simplified the methods by which product types were categorized.
Creating a sense of ambiance on Barefoot Dreams’ new website was essential. To capture this, we designed a series of animations that resemble ocean waves to help share the Barefoot Dreams story through motion. In addition, the “Fabrics” page captures the brand’s aesthetic through built-in video capabilities that offer close-up imagery and information on each fiber type.
The new Barefoot Dreams website is designed for flexibility, speed, and scale so that their internal team can focus their efforts on creating content, not managing it. Featuring beautiful brand components and imagery, our team brought this brand to life online while also reimagining the DTC experience that will get it into the hands of more consumers.
