The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.
The Stable acquires BVA + Zehner, forming the world's largest commerce agency.

ARMRA

Using Brand + Content to Redesign a Category for a New Generation

ARMRA

Using Brand + Content to Redesign a Category for a New Generation

About Our Partnership

Inspiring a Health Revival

DTC supplement brand, ARMRA, enlisted us to rebrand and reposition its colostrum supplement as a natural superfood with results rooted in science and a future goal of landing at retail.

Services

Brand Strategy, Brand Identity, Packaging, Photography, Videography, UX/UI Design, Content

Key Deliverables

Competitive Analysis, Brand Positioning, Packaging Design, Photography + Videography Assets, Website Design, Content

The Challenge

Restoring Foundational Health

ARMRA knew it had the right product but struggled to articulate its impact, as the supplement carries many benefits that impact many aspects of life. In addition, health enthusiasts commonly weren’t aware of ARMRA’s physician-developed product that preserves 200+ nutrients.

Brand Development

Performance Backed by Health Science

Committed to developing products with transparency, scientific rigor, and safety, it was essential that ARMRA’s rebrand represented the brand’s key company values and differentiators.

What We Did

Grounding the Brand’s Voice

To capture consumers, our team developed new messaging that highlighted ARMRA’s points of differentiation and emphasized tangible benefits. Visually, we leaned into stark contrasts and striking photography that would capture consumers’ attention.

What We Did

Winning at the Shelf

Using consumer insights, we extended ARMRA’s packaging design to clearly communicate the value proposition for an impactful experience that is easily digestible from a store aisle.

ARMRA’s new messaging was aligned with the product experience: effective, innovative, and supportive.

Through our comprehensive branding exercise, we connected the different aspects of ARMRA to tell a cohesive brand story. By creating a refreshed brand narrative and brand pillars, we were able to effectively convey the brand’s reason for being, greater mission, and consumer benefits.

The Outcome

Reaping The Rewards

Using consumer insights and target audience profiles from brand strategy efforts, ARMRA implemented these changes through paid media, which as a result, cut media acquisition costs in half.

“This has been such a big and transformational project for the company. We’re so grateful for every single member on the team and the effort they put into this project. You have truly been co-collaborators in building this new brand. Thank you for being a part of our journey.”

Dr. Sarah Rahal, MD / Founder & CEO at ARMRA