DTC supplement brand, ARMRA, enlisted us to rebrand and reposition its colostrum supplement as a natural superfood with results rooted in science and a future goal of landing at retail.
ARMRA knew it had the right product but struggled to articulate its impact, as the supplement carries many benefits that impact many aspects of life. In addition, health enthusiasts commonly weren’t aware of ARMRA’s physician-developed product that preserves 200+ nutrients.
Committed to developing products with transparency, scientific rigor, and safety, it was essential that ARMRA’s rebrand represented the brand’s key company values and differentiators.
To capture consumers, our team developed new messaging that highlighted ARMRA’s points of differentiation and emphasized tangible benefits. Visually, we leaned into stark contrasts and striking photography that would capture consumers’ attention.
Using consumer insights, we extended ARMRA’s packaging design to clearly communicate the value proposition for an impactful experience that is easily digestible from a store aisle.
Through our comprehensive branding exercise, we connected the different aspects of ARMRA to tell a cohesive brand story. By creating a refreshed brand narrative and brand pillars, we were able to effectively convey the brand’s reason for being, greater mission, and consumer benefits.
Using consumer insights and target audience profiles from brand strategy efforts, ARMRA implemented these changes through paid media, which as a result, cut media acquisition costs in half.
“This has been such a big and transformational project for the company. We’re so grateful for every single member on the team and the effort they put into this project. You have truly been co-collaborators in building this new brand. Thank you for being a part of our journey.”
Dr. Sarah Rahal, MD / Founder & CEO at ARMRA
