We began working with Alphalete in Q3 2021 to launch campaigns across paid media channels for Google and Microsoft Search, Meta (Facebook and Instagram), plus two new-to-them channels: TikTok and Pinterest. What started as a straightforward digital marketing engagement quickly turned into a strong partnership, striving towards business growth together in new ways.
Exceeded ROAS Goal
Exceeded Revenue Goal
Increase in YOY Ad Spend
Est. YOY Revenue Growth
Alphalete is an athletic apparel brand based in Houston, Texas that started in 2012. The brand began as a YouTube channel by gym enthusiast Christian Guzman, who was screen printing custom-fitted shirts at the time. Only a few years later, Alphalete is quickly becoming a +$100MM brand with a massive flagship, state of the art fitness center called “Alphaland” in the Houston area.
The combination of optimal creative, pre-drop and live launch strategy, and optimized-for-performance new channels produced record-breaking results for Alphalete. We exceeded the 750% ROAS goal by 1,300%. Additionally, we exceeded the brand’s revenue goal by 13%, and increased ad spend by 347% YoY. Typically, when ad spend goes up, ROAS goes down. However, in this case, the strategy we employed facilitated more revenue at a higher ROAS as we helped the brand scale effectively.
“We commend ourselves for doing everything in-house, so when The Stable approached us initially we were apprehensive. After working with The Stable for over a year, it’s very apparent that they are committed to the brand and its growth. They exceeded all goals we set and we’re now taking on new initiatives to continue growing the brand!”Moiz Ahmed, Head of Sales at Alphalete