Growing Strong Foundations for the Future

Program Negotiations
Data & Insights

Delivering healthier plant-based foods

The world needs a healthier plant-based food system. Califia Farms helps fill this void, fulfilling its mission of providing delicious, good-for-the-world foods by applying creativity and innovation to nature’s bounty.

Its premium beverages aren’t just good for you—they’re also good for the planet.

Pairing synergistically with Target since it launched

Califia Farms has been an absolute success story in Target since its launch in April 2016. Target already appreciated the superior positioning of Califia Farms and leveraged its value to consistently and incrementally grow the plant-based food category. With our in-depth knowledge of Target’s operations, we immediately saw a clear synergy between Califia Farms and The Stable.

Looking toward the future

The Stable and Califia Farms made our partnership official in January 2017, kicking off by flying out to California for a complete brand immersion and all-day partner meeting. We solidified our understanding of the Califia Farms operation by touring its state-of-the-art production and distribution facility.

The Results

Over this past year, we have laid a strong operational foundation to capitalize on the growth trajectory of the Califia Farms brand and the plant-based food category. Fed by the Califia Farms innovation pipeline, we are looking forward to an exciting and dynamic future together.

"Hiring The Stable was exactly the right choice. We’re consistently blown away by their professionalism, outside-the-box creativity, and in-depth market knowledge—and, most importantly, we trust them to represent us."

- Natasha Cuda, Director of Sales