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Weight Watchers

Weight Watchers

Reimagining nutrition.

WW

Weight Watchers snacks displayed on a blue background, bars, snacks, and meals
The Situation

For decades, Weight Watchers (WW) has helped millions of people lose weight and lead healthier lifestyles through its innovative, points-based wellness program.

In reimagining the brand, WW needed to adapt to evolving consumer shopping behaviors, namely though e-commerce.

Our Approach

Weight Watchers enlisted The Stable to launch on Amazon, further supporting its rebrand to WW. The platform would serve as an e-commerce sales channel outside of their own website to help grow the brand in both the US and Canada.

What we did
  • Content Production
  • Amazon Brand Strategy
  • Amazon Sales Strategy
  • Amazon Marketing
  • Amazon Advertising
  • Pricing Strategy
  • Forecasting
  • Catalog Management
Weight Watchers Products, red velvet, chocolate cake, chips, snacks, and meals on a purple background and white table
Red box of weight watchers cherry almond trail mix with two hands, a female and a male, holding the top and bottom of the box, featured on an orange background
1. Strategy

We developed a comprehensive e-commerce sales strategy to support the brand’s launch, forecasting inventory needs, creating a branded storefront, and crafting Amazon Advertising strategies and Amazon Marketing plans.

We needed to create an intuitive, easy-to-navigate storefront that clearly communicated best-selling products for consumers.

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We created an intuitive, easy-to-navigate storefront that showcased a variety of WW products.

2. Advertising & Marketing

We built awareness through custom Amazon Advertising strategies to drive inbound traffic and generate relevancy within Amazon’s shopping algorithm. WW prioritized efficiency in attracting the right consumers. Our teams worked tirelessly to craft a targeting plan to activate health and wellness consumers.

Additionally, we leveraged WW’s existing consumer base and WW’s team of brand ambassadors, including Kate Hudson, to drive further awareness and sales.

New names come with new aesthetics.

  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
  • 10 WW products ranked in the top-20
  • of their respective categories within 2 months on Amazon.
Weight watchers product lineup next to a teal and white tiled wall. Orange, blue, green, purple, and red product boxes featuring weight watcher snacks
Amazon box with a hand pulling green, blue and purple weight watcher boxes out of it, featuring oats, chocolate bars and salt vinegar chips

We used third-party tools to identify opportunities in category expansion and capturing market share.

As a result, 10 of WW’s products ranked in the top-25 of their respective categories within the brand’s first 2 months on Amazon.

Today, we’re continually refining and optimizing WW’s marketing and advertising campaigns, ensuring the brand’s success and momentum continue to grow.

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