Amazon is a key customer acquisition channel for many brands. We help our Amazon clients tell their story by recreating the brand experience that is offered on their eCommerce website, in addition to running campaigns, providing day-to-day strategy and account support, and optimizing content, advertising, and forecasting.
Since Amazon is a massive online retailer where consumers go for inspiration and research, having a prominent presence (both paid and organic) helps generate customer interest and loyalty. We help brands determine when and how to sell on Amazon without diluting their brand experience. And the best part? We’ve got an office in Seattle, right down the street from Amazon’s HQ.
We combine key partnerships and experience across a diverse range of categories and business models to drive results on Amazon. We help our brands understand their customers, maximize ad spend, and funnel their marketing dollars in the right direction to achieve the highest return on investment (ROI).
Once Amazon business fundamentals have been established, the most effective way to increase discovery is through internal and external advertising campaigns aimed at directing views and clicks to Amazon brand and product pages.
However, to reach the nearly 300 million Amazon shoppers that exist, brands need to adapt to new advertising practices. As a verified Amazon Advertising Partner, our experts can apply a full-funnel strategic approach with Sponsored Ads Search and DSP campaigns that drive customers to our brands’ storefronts. In addition, we can provide access to Amazon’s vast audience within brand-safe environments that meet Amazon’s quality standards.
Our team of graphic designers and copywriters leverage category data, advertising performance, and competitive analysis to create fully-optimized main and carousel images, A+ content, brand stores, and product copy, all within Amazon guidelines. Our ongoing content process drives the conversion needed to grow and scale our brands on Amazon.
Our Account Management teams work in harmony with brands to build their Amazon business. We’ll provide day-to-day account support and monitoring, manage inventory, plan promotions, analyze profitability, and also recommend and implement key growth strategies. Each of our brands’ everyday teams consists of Amazon experts that ensure their brand experience is second to none.
When paired with our platform expertise, our Amazon efforts are continuously measured and optimized through performance data, while also mapped against broader goals to ensure the proper mix and success.
Leveraging state-of-the-art artificial intelligence (AI) targeting and bid automation, paired with category strategy that has been aligned with key brand objectives, we maximize efficiency while scaling organic shelf rank and traffic using the most productive keywords and audiences.
We utilize data directly from Amazon and the leading market intelligence sources to give our brands a customized view of their performance versus the category and competitors. Our team not only shares this data with our brands, but also provides strategy and recommended actionable next steps that are aimed at increasing performance.