Shoppers consistently turn to social media to discover new products. In response to this consumer behavior, social media marketing is an essential channel for brands looking to find in-market customers, while also reaching new prospects to drive greater brand awareness.
We offer comprehensive paid social media services to brands looking to increase reach, increase conversions, and drive high return on ad spend (ROAS).
We start social media engagements by performing an audit of existing social accounts to identify areas of opportunity. In addition, we work to identify and understand each client’s buyer personas and associated consumer behavior. Paired with demographic insights for each social media platform, this enables us to make recommendations around the social media mix that will work best for each brand’s unique target audience.
We also help brands select the right paid channels to invest in based on their vertical and growth stage. If the brand is new to advertising, Facebook and Instagram are a great place to start, since users on these platforms are distributed across age groups and there are extensive targeting options. If the brand’s target demographic skews a bit younger, a platform like TikTok might be a great fit as well, or instead.
When it comes to execution, we set up brand paid media accounts, pixel implementation, conversions API implementation, and aggregated event measurement. We also provide brands with budget recommendations and projections, as well as campaign setup and quality assurance (QA) and launch support.
After we’ve completed the initial setup of accounts and tracking, our team helps brands continuously improve paid social strategies and campaigns. We offer support in optimizing ads and budget pacing as we monitor campaign performance.
We help brands create and test ads in order to determine which will perform best based on their unique needs and goals. This includes working with brands to optimize copy, imagery, and targeting for all of their paid campaigns.
We measure social media advertising performance using key performance indicators (KPIs) like ROAS, cost-per-acquisition (CPA), and conversion rate (CVR). Our team works with brands to define their business goals and then we focus our tactics and strategies on meeting them. In addition, we leverage our data and analytics tools to understand how campaigns are performing and which actionable steps we can take to continue growth.
There’s a common misconception that if a brand is leveraging paid social media, they do not need to invest time in organic social media. In reality, however, every brand should be incorporating organic content into their social media platforms because it allows them to gain insights about their audience, build brand awareness, deepen relationships, and increase trust and transparency.
We help brands create and execute a holistic social media strategy, across both paid and organic, that aims to leverage each channel to its fullest potential.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.