We offer robust SEO services to online brands to help them gain visibility on Google through keyword optimization, site-speed improvements, technical SEO updates, and link-building initiatives. With advertisements bloating every consumer’s online and offline experiences, it’s imperative that direct-to-consumer (DTC) brands have a robust SEO strategy to capture the increasing number of users that are bypassing paid ads.
In addition to ongoing services, our SEO experts also provide comprehensive SEO implementation and quality assurance (QA) for new eCommerce website builds and migrations so that brands can quickly rank and be found on Google after launch.
SEO is the process of optimizing and improving a website’s content, functionality and authority in order to rank higher on search engines. SEO is a hand-raiser strategy that helps brands target online customers at all stages of the sales funnel, from the initial research phase to purchase.
We offer SEO on both brand eCommerce websites and elsewhere on the web (via external sites with backlinks to your website). We provide everything from website content and keyword optimization, to offsite citation accuracy, link-building, and more.
We ensure that a brand’s website has all the foundational SEO elements at a technical level. Beyond keyword inclusion and quality content, there are best practices on a website’s front-end that need to be met in order to improve domain authority, “crawlability,” and ranking. Our SEO experts work with our Shopify Plus website development team to improve these metrics, as well as site-speed optimization.
Our team offers search engine optimized content topic development, content structure recommendations, and high-quality content writing. When it comes to SEO, ensuring that your content is optimized is critical to success.
Once a website has the foundational SEO elements met, we work to implement more advanced techniques to improve the brand’s authority and quality for site visitors. It’s important to continue optimizing the website as search volume changes over time and Google Algorithm updates introduce new ranking signals.
For brands replatforming to Shopify Plus, we ensure that SEO is a key part of the site migration strategy. Changing content management systems (CMS’) can have positive or negative effects on a website’s keyword rankings and traffic; however, with a robust SEO strategy these pitfalls can be lessened or avoided. Our SEO team strategizes and works alongside our Shopify Plus website development team to offer solutions during site migrations and also implements redirects.
We work to increase domain authority and improve rankings for targeted keywords through strategic link-building tactics. Typically, it can take a new website approximately one year to see rankings and domain authority (DA) increase. However, with a robust SEO strategy, pitfalls can be avoided and this timeline can be decreased.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.