We offer programmatic services using leading demand side platforms (DSPs) and data management platforms. We specialize in retargeting campaigns that provide value for our brands by returning lost customers or capturing new ones through contextual messaging.
As the world of advertising continues to shift, programmatic advertising replaces human interactions with machine-learning and artificial intelligence (AI) optimization to increase efficiency and transparency for both advertisers and publishers. By using software to automate the purchase of digital ads, programmatic eliminates the traditional process that involves requests for proposals (RFPs), human negotiations, and manual insertion orders.
Brands can show ads to people across the web and in apps on nearly all devices, including CTVs, desktops, and high-end mobile devices such as iPhones, Androids, and tablets. We strategize and execute CTV ad campaigns in partnership with leaders like Hulu, Roku, Conde Nast, iHeartMedia, TripleLift, and more.
Through most DSPs, brands have access to 80+ additional inventory sources that may provide placements that previously were unreachable, thus engaging users in an environment that may be more suitable to driving a conversion. We help create and manage Native Ad campaigns for brands looking to reach more potential customers.
We work with brands looking to reach customers outside of their home and in a public environment. DOOH ad campaigns can be run on digital billboards, outdoor signage, network screens, and across many more placements.
Using different digital marketing strategies will require multiple creatives with common elements, yet different messaging. We offer strategy, creation, and execution of both display and video advertising on the platforms where your audience needs them most.
Programmatic provides multiple opportunities for advertisers to provide a specific message to users at the right time based on audience behavior signals. In addition, specific campaigns can speak to different audience groups. By utilizing 3rd party, lookalikes, and remarketing audience targeting, we help our clients shape a unique and customized funnel, and then deliver a subtle prompt for their users to take action and move down the funnel.
Tracking pixels on brand partner websites allow advertisers and publishers to learn about their customers’ behavior and inform their strategy in order to optimize and iterate. We can implement pixels for brands and help leverage the information gained throughout their overall approach to programmatic advertising.
Most DSPs allow brands to incorporate first-party data into the platform. From here, we are able to utilize this data to create highly targeted retention and existing customer growth campaigns. These data sets contain valuable information about current customers, and most programmatic vendors also allow brands to create lookalike audiences that match the profiles of their existing audience.
As we learn the best ways to optimize, we help brands adjust how they target their ads, to whom they choose to show them, and the types of ads they create.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.