We help brands reach their eCommerce goals by creating PPC strategies tailored to their unique key performance indicators (KPIs). This ensures that consumers are able to find them when actively searching for their products or services on Google and Microsoft Bing.
However, there is more to PPC than just bidding on the right keywords. We take PPC advertising a step further by matching intent with ad copy, relevant calls-to-action (CTAs), and seamless landing page experiences that deliver the strongest results. Whether we are working with a new brand coming to-market, or an established brand that is looking to improve their existing marketing mix, PPC marketing is a great way to boost website traffic, sales, and conversions.
PPC is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Our experienced media and marketing team helps brands leverage this channel to its fullest potential by developing campaigns, and creating optimized ad copy and ad extensions for campaign testing.
Paid search campaigns are integral to brands that want to ensure they are being considered when consumers are actively searching for their products or services.
At The Stable, we utilize the best media mix within Google Ads and Microsoft Bing to drive qualified traffic to our brands’ website to help them hit their goals. We offer search engine marketing (SEM) campaign implementation for Google Shopping Ads, Google Search Ads, Display Ads, remarketing, YouTube, Discovery Ads, Amazon, and PPC.
Beyond implementation, our team focuses heavily on strategic optimizations. We utilize up-to-date keywords related to each brand’s business or services to make sure that we’re appearing in the auction when relevant.
We utilize audience targeting/exclusions to narrow the scope, thus assuring that we are reaching the most qualified consumers that are most likely to convert. We also provide daily pacing adjustments, search query report optimizations, and detailed monthly reporting insights to measure success and increase performance.
We measure PPC return on investment (ROI) by calculating revenue driven by total cost. We also look at point-of-origin traffic to give an indication of which channels are performing best, in addition to measuring cost per lead (CPL) to ensure the efficiency of your program. Some other key performance indicators we monitor are overall qualified traffic growth, bounce rate, total conversions, and new sessions.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.