We offer full-service influencer marketing campaign management and optimization to help brands gain access to new customers.
The power of social media influencer marketing can help eCommerce businesses gain valuable brand awareness amongst their target audience. According to the Influencer Marketing Hub, businesses make more than five dollars for every one dollar spent on influencer marketing. To achieve this success for our clients, our creative strategy starts and ends with data, while also leveraging unique storytelling to maximize engagement for our brands.
We work with an influencer marketing platform to search for the perfect influencer based on a brand’s specific campaign needs. We’re able to sort by industry, follower count, engagement rate, location, and much more in order to find the right influencer for each client.
Then, our team reviews the influencer’s content to ensure it aligns with the brand, evaluates whether they create high-quality content, and reviews previous partnerships. We also focus on engagement rate, as well as the quality of the engagement, to ensure they will help our brand meet their goals.
Influencer marketing can be a great way to reach new audiences, increase a brand’s reputation, and build rapport with consumers. One of the main goals of influencer marketing is building brand awareness; influencers have a strong connection with their audience and their followers trust their recommendations. Thus, an influencer-trusted brand is more likely to grow, generate conversions, and reach wider audiences.
When working with influencers, we develop and manage marketing campaigns. This includes content guidelines and content brief creation to not only create unique campaigns, but also ensure the influencers continuously align with each brand.
When setting influencer campaign goals and measuring success for our brands, we focus on reach, impressions, engagements, engagement rate, and conversions. Throughout influencer campaign management, we track these metrics and provide campaign reporting, real-time audience Insights, and engagement analytics to facilitate continuous optimization.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.
