Email marketing remains one of the best channels for connecting brands with consumers, regardless of industry or vertical. However, retail and eCommerce brands still struggle to break through the clutter of the average consumer’s email inbox, and it takes a thoughtful email marketing strategy to leverage this channel to its fullest potential.
We solve this by partnering with leading email service providers (ESPs) to create a managed email offering for direct-to-consumer (DTC) brands that combines our expertise in growing businesses and email best practices, and results in increased revenue and customer loyalty.
In a world where nearly 300 billion emails are sent and received daily, it can be hard for brands to capture their audience’s attention. Yet email remains one of the most effective channels for driving revenue; in fact, today’s brands have an average of 30% of sales attributed to the channel.
We review a brand’s current email program strategy with a comprehensive audit and analysis. Our team will analyze current and historical email marketing efforts, provide industry best practices and benchmark comparisons, and deliver a strategic roadmap for building automated flows and planning monthly email campaigns.
Our team takes a holistic approach to email marketing by creating an email strategy that aligns with the brand’s overall marketing goals. By working in synergy with the brand’s other channels, we gather insights to educate their email roadmap and strengthen their marketing mix overall.
We align the insights from our initial audit and analysis with the brand’s goals in order to create a comprehensive email program (lifecycle email automations, email campaigns, lists and segmentation, template design, and email pop-ups). We then facilitate the program implementation, quality assurance (QA), and ongoing execution of email marketing strategy.
Our team helps improve and optimize email strategies through ongoing monthly consulting across a range of topics, including list management and segmentation, automated flows, campaigns, email content and template design, as well as reporting against industry best practices and key performance indicator (KPI) benchmarking.
Our email marketing team is highly experienced with the Shopify Plus platform and helps our DTC brands create dynamic messaging and engaging content that increase loyalty and engagement. Using Shopify’s email automation capabilities, we can help develop welcome series, abandoned cart follow-ups, cross-sells and up-sells, and customer thank you messaging.
One of the frequently overlooked benefits of email marketing is that it allows brands to create effective first-party data segment strategies that can inform overall marketing tactics beyond this channel. It’s also a great place to increase brand awareness and engagement. Through email, brands can acquire new customers, strengthen relationships, gain loyalty and trust, and even automate revenues.
Measuring success and using data to inform email marketing is at the heart of our approach. Post-implementation and throughout execution, we provide ongoing insight, reporting, and recommendations to continually optimize email program performance.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.