With over 20 years of experience in the affiliate marketing space, we leverage strong partner relationships to drive results for eCommerce brands. This channel has wide reach and various promotional methods, along with actionable data and key performance indicator (KPI) measurements. In addition, affiliate marketing is a low risk, pay-for-performance channel where brands only pay the publisher when a sale is generated.
Our experts help tailor brands’ affiliate marketing programs to align with their overarching goals, whether we are working to improve return on ad spend (ROAS), product margin, sales, or new customers.
Affiliates (i.e. external website partners) have a wide reach that can connect brands to millions of potential consumers that they may not have had access to otherwise. Affiliates also provide actionable data insights that can be measured through an affiliate network platform. We offer our clients affiliate services because of the increased competitive advantage they can drive.
We help brands define the core objectives of their affiliate program, identify KPIs (including revenue, average order value (AOV), new customers, and more) that align with their objectives, and then utilize successful strategies to meet and exceed those goals.
Affiliate marketing helps develop networking possibilities with influencers via digital creator platforms and social media partners. These partners provide a competitive presence for advertisers at the time that consumers are actively evaluating products and making purchasing decisions.
We set our brands up for success with partners by developing a comprehensive recruitment strategy based on research, target audience, and business goals and objectives.
As the point of contact for affiliate partners, our team at The Stable maintains ongoing communication and negotiation with partners to facilitate new content creation and campaigns. We send regularly scheduled newsletters to all affiliates in the brand’s program with announcements of new product launches and promotions.
We offer asset management within the affiliate platform, including banner ads, text links, and deal management.
We ensure that affiliate partners are in compliance with our clients’ brands through 24/7 brand monitoring.
With a dedicated partnerships team to support and grow relationships with not only the major media platforms, but a best-in-class stack of digital marketing and media solutions, we leverage our unmatched ecosystem expertise to enhance our media service offerings.