The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
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We are Shopify Plus website development and implementation experts


Website Development + Implementation

We build beautiful, high-converting eCommerce websites for brands looking to grow their direct-to-consumer (DTC) business. Built on a foundation of commerce strategy, content, and user experience (UX) design, our website development team brings to life unique and impactful digital experience for brands of all sizes, stages, and verticals.

Using the Shopify Plus platform and partner ecosystem, we combine custom software development with “off-the-shelf” SaaS technologies to deepen relationships with customers and facilitate long-term online growth for our brands.

Technical Discovery

We work collaboratively with our clients to define requirements and architect solutions that align their unique needs and business goals with off-the-shelf and custom development. Our consultative approach results in complete technology solutions that deliver best-in-class customer and brand experiences.

eCommerce Website Development

In partnership with Shopify Plus, we push the boundaries of commerce for our brands. We choose Shopify Plus, a cloud-based, fully-hosted enterprise eCommerce platform, because we believe that it gives brands agility, flexibility, and speed-to-market that far exceeds other eCommerce platforms.

We efficiently develop immersive user-experiences for desktop and mobile, supported by best-in-class technology, whether it is a net-new digital presence or a migration from another platform. From starting with a commercial Shopify theme, to using our accelerator model to rapidly develop a custom theme, to building a headless PWA, our experience and iterative development process allows us to move quickly to achieve the highest-quality results. 

Middleware + Custom App Development

Our engineers can craft solutions to all technical challenges, including building connections between Shopify and other systems and developing functionality that extends what Shopify and their partner ecosystem natively provide.

Quality Assurance (QA)

Our QA Team ensures that end-users (consumers) experience a functional and high-performing user interface. Throughout the duration of development, our QA team examines development and design work at regular intervals to identify flaws or potential issues before our work goes to production.

To ensure the highest-quality, our QA team creates test plans at the beginning of eCommerce website development projects. These plans include unit testing and incremental feature testing during development, and end-to-end testing, load testing, performance testing, and ADA compliance testing as we prepare for launch.

Our QA tasks include: Feature QA Testing, Unified QA Testing, Recalled QA Testing, End-to-End (E2E) Testing (Smoke – Critical), E2E Defect Testing, Page Builds Staging (Homepage, PDP, Blog), Training Guides, CMS Training, Design QA – Ticket Verification, UAT Test Plans, UAT Client Testing, Performance Testing, Performance Testing, and Automation.

Post-Launch Support + CRO

After deployment, more than 75% of our DTC clients choose to transition into post-launch retainers for ongoing website development support, conversion rate optimization (CRO), and eCommerce strategy. Through this long-term partnership, we help our clients maintain and optimize their eCommerce website based on educated decisions informed by data and analytics.

The volume of our clients that transition to ongoing retainers is a testament to our ability to execute on projects and achieve remarkable results. We pride ourselves on our customer-centric approach, and focus on holistically creating measurable and executable long-term commerce strategies that drive brand awareness, conversions, and customer lifetime value (CLTV) over time.

DTC Analytics and Insights

We help our DTC brands better understand their customers’ wants and needs so that they can make more confident optimization decisions and drive the most seamless path to purchase. As a Google Premier Partner, our data and analytics capabilities inform strategic roadmaps for our clients, and also provide custom data modeling so brands can tailor their site to their customers’ unique behaviors.

In addition, our DTC Analytics and Insights Team supports brands with advanced tracking and data analysis within Google Analytics, including Enhanced Analytics, Google Analytics 4 implementation and set-up, and ongoing data analysis, custom reports, and website optimization consultation and strategy.

Learn More About Google Analytics 4

Headless Commerce

For brands seeking a more comprehensive technical and experience management stack, we can architect and implement headless commerce solutions and progressive web apps (PWAs). This allows us to increase eCommerce site speed and performance, enable more immersive content management and publishing flexibility, while also facilitating broader customization and future speed-to-market capabilities.

Learn More About Headless Commerce

Featured DTC Partners

With a dedicated partnerships team to support and grow relationships with not only Shopify Plus, but a curated, best-in-class stack of Shopify Plus technology solutions, we leverage our unmatched ecosystem expertise to enhance our DTC service offerings.

View all partners