Living at the intersection of social experiences and eCommerce transactions, social commerce continues to grow in popularity abroad, and more recently, in the United States.

Between the increased use of social media and the rise of influencers, social commerce has emerged as a new channel for brands.

By allowing transactions directly in (social) apps, social commerce provides a more engaging, interactive and convenient way to buy. But social commerce isn’t here to replace traditional eCommerce. Instead, think of it as a complementary channel to help you reach new shoppers and nurture, surprise and delight loyal customers with exclusive content from their favorite influencers.

“By harnessing the power of social commerce, brands can reach new audiences, enhance existing relationships, and collect shopper feedback- all while offering their customers a frictionless shopping experience,” says Savannah Hulsey, Director of Social Media at The Stable, Part of Accenture Song. “If brands aren’t actively leveraging social commerce capabilities, they’re leaving untapped revenue on the table.”

Download The Stable’s 2023 social commerce guide to learn how to capitalize on this opportunity.