back to top

Homesick

Bringing sales home.

Homesick

Three Homesick product candles in a blue, rose, and yellow box with red and yellow flowers
The Situation

Homesick provides candles in D2C, featuring scents reminiscent of cities, states, and geographical areas to make any place feel like home. Prepared to launch on Amazon, the brand needed a partner that understood the ins-and-outs of the e-commerce giant.

Our Approach

A successful launch on Amazon requires optimization at every consumer touchpoint. We developed custom advertising strategies, created a streamlined Amazon Brand Store, and worked closely with vendor management to solidify a strong foundation from launch.

What we did
  • Launch Strategy
  • Amazon Brand Store
  • Amazon Sales Strategy
  • Amazon Advertising
  • Promotional Planning
  • Inventory Management
  • Vendor Relations
Homesick New Your City Yellow Scented Candle Box with Yellow Flowers
Yellow Los Angeles Homesick Candle on a Yellow Background with a white label
1. Launch Strategy

We launched Homesick on Vendor Central to leverage Amazon’s variety of advertising tools and content opportunities. Optimizing for discovery is key at launch. We curated brand, product, and category keywords, targeting and advertising to drive awareness with consumers and relevancy within Amazon’s advertising algorithm.

safari top image

We honed Homesick’s Amazon presence through a streamlined, intuitive Brand Store.

2. Amazon Operations

Homesick is aggressive in its annual goals, pushing to become a leader in the category. Given Vendor Central’s fixed logistical nature, our team developed an air-tight inventory plan to ensure that Homesick is always in stock and available to consumers. Additionally, as demand continued (continues) to grow, we’re in constant communication with Amazon, forecasting inventory and demand to ensure that the brand is properly supported.

We brought vendor relationships, supply chain, and forecasting together to create a strong foundation and support growth as the brand continues to exceed expectations on Amazon.

If success were a scent, it would smell like our office.

3. Amazon Advertising

We’ve helped Homesick capitalize on numerous opportunities across Amazon’s breadth of advertising offerings. Participating in these programs, we drive top-of-funnel awareness and translate that awareness into sales during key periods like holiday and back-to-school.

By prioritizing promotional planning, we’ve positioned the brand to receive premium visibility during prime shopping periods. In working closely with Amazon’s vendor management team and showing increasing consumer demand, we’ve helped Homesick secure placements in gift guides and earn early program access to further support brand objectives.

Homesick Los Angeles lemon and grapefruit candle staged with orange flowers in clear glass filled with sand.
Yellow box with a Homesick New York City candle with yellow flowers
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.
  • We helped Homesick grow their business
  • more than 60% year-over-year.

Our team has helped the brand grow more than 60% year-over-year on Amazon. Homesick exceeded over $2 million in cost of goods sold (COGs) in 2018, a threshold goal for the brand.

We’re constantly testing new media programs on Amazon, always looking for new opportunities to drive sales.