The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
The Stable is now a part of Accenture Song.
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Content | Brand Builders Magazine – Issue 03

Exploring Generational Commerce

Driving Forces Behind Purchase Decisions, by Generation

Welcome to the third edition of Brand Builders, a magazine written by brand strategy experts at The Stable, Part of Accenture Song. In this issue, we’ll provide an overview of each generation & the driving forces behind their commerce decisions to help brands like yours win with consumers of all ages. 

Getting Started With Generational Commerce

Each generation buys goods and services differently; understanding generational preferences throughout the customer journey is key.

Generational Deep Dives

Learn what has shaped each generation into the consumers they are today, and how to appeal to them.

So You’ve Identified Your Target Generation. Now What?

Practical advice for what to do next, once you’ve identified your target generation.

Must Reads for Consumer Perspectives

Hand-picked content from some of our strategic partners to further your understanding of generational commerce.

About The Stable, Part of Accenture Song

Learn more about the team behind the magazine.

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