Table of Contents
Getting Started With Generational Commerce
Each generation buys goods and services differently; understanding generational preferences throughout the customer journey is key.
Generational Deep Dives
Learn what has shaped each generation into the consumers they are today, and how to appeal to them.
So You’ve Identified Your Target Generation. Now What?
Practical advice for what to do next, once you’ve identified your target generation.
Must Reads for Consumer Perspectives
Hand-picked content from some of our strategic partners to further your understanding of generational commerce.
About The Stable, Part of Accenture Song
Learn more about the team behind the magazine.