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Blakes Seed Based

LAUNCHING ALLERGY-FRIENDLY SNACKS.

Blake’s Seed Based

Black woman in a hammock smoking and eating a Blake's Seed Based pineapple snack bar while covering her mouth.
The Situation

CPG startup Blake’s Seed Based struck a chord with consumers with great-tasting, healthy, and top 8 allergen-free snack bars. Following a successful Kickstarter campaign and strong initial sales, Blake knew he needed a world-class brand.

Our Approach

We researched industry trends, competitor practices, consumer behaviors, and the future of the marketplace to develop a foundational strategy to help Blake’s succeed in a highly-competitive category.

What we did
  • Brand Strategy
  • Brand Identity
  • Packaging
  • Content Production
  • Web Development
  • SEO + SEM
  • Content Strategy
  • Email Marketing
  • Paid Social Media
  • Community Management
Six bowls of ingredients seeds, dired raspberries, nuts, and chocolates on a pink background with green leaves in the upper corner
Woman's hand holding a raspberry Blake's Seed Based bar in front of a multi-colored tin background of blue, tan, and orange
1. Strategy

We leaned into carefree living to establish the brand as inclusive, easygoing, and wellness-focused.

Consumers care more about what is in their food than what it’s free from, prompting the name change from Blake’s Nut-Free to Blake’s Seed Based. In its simplest form, our strategy positioned the brand to be one thing, For Everyone.

  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
  • We leveraged email marketing to
  • educate, engage, and drive sales.
2. Design

We collaborated with the Blake’s team to create a vibrant, tropical aesthetic, keeping the handwritten mark from the previous branding.

We veered from the saturated color block packaging typically chosen by competitors, instead leveraging a white packaging background and illustrations.

CLICK THE SWITCH TO SEE THE BEFORE
AFTER
BEFORE
blakes logo after
blakes logo before

The revised logo places emphasis on what’s in Blake’s versus what isn’t, and allows the brand name to take center stage.

We designed the packaging to look great on-shelf, at home, and in-box.

“People think we’re much more established and further along than we really are (shhh) because of the great job you guys did. We really, really appreciate all the work you put in on everything.”

- BLAKE, THE ONE ON THE BOX
blakes seed based image
safari top image

Our internal web development team brought the brand identity and personality to life through a custom website.

3. Marketing

We used custom social audiences to connect Blake’s with relevant prospects. We educated consumers through emails and organic content. Additionally, we leveraged email marketing to further educate, engage, and drive sales.

blakes-twitter blakes-twitter

We concepted, planned, and executed the Blake’s brand video to showcase the brand’s founding story and personality.

  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.
  • Starting from launch, our approach to Google
  • weekly conversion double within 4 months.

We developed a keyword strategy that addressed consumers at every stage of the conversion funnel.

To ensure that we didn’t miss out on potential customers who were actively looking for Blake’s or related products, we deployed AdWords to drive traffic and conversions using both short- and long-tail keywords.

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