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Beardbrand

Beardbrand

Positioning a category.

Beardbrand

Beardbrand products stacked on top of concrete and rock, displaying Lumbar yard oils, balms, and beard washes in amber colored glass bottles
The Situation

Beardbrand is a premium men’s grooming brand, grounded in beardsmanship and style. Target needed strong businesses and well-positioned brands to support its efforts in owning premium men’s grooming across brick-and-mortar retail.

Our Approach

We connected Beardbrand with Target, as we’d identified the brand to be well-positioned as a leader in the category. We tracked Beardbrand from Day 1, recognizing their strength in both product and brand presence.

What we did
  • Target Sales Strategy
  • Promotional Planning
  • Account Management
  • Operations
  • Supply Chain Management
  • Inventory Analysis
  • Demand Forecasting
Beardbrand balm in an amber colored jar with a white top, in front of a red stone block with lumber yard beard oil and beard wash
Hands dipping into a Beardbrand Lumber Yard utility balm featured in an amber colored jar with a white label
1. Strategy

We developed robust sales strategies, leveraged seasonal promotional planning, and created merchandising roadmaps to set Beardbrand up for success. Positioning the brand in stores, we prioritized on-shelf appearance and consumer mindsets to ensure a powerful, memorable first impression.

  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an
  • anchor brand in premium men’s grooming.
  • We’ve helped Beardbrand scale as an

Holiday and Father’s Day are key opportunities to drive sales in men’s grooming, and we help Beardbrand capitalize on this seasonality. Our team is in constant communication with the Target buying team, securing endcap and shipper spaces to boost visibility during these important time periods.

Additionally, we earned premium display space to position the brand alongside other lifestyle cateogries like menswear, grooming, and travel.

Premium brand. Premium product. Premium content.

2. OPERATIONS

We forecasted demand and mapped Beardbrand’s supply chain to ensure a seamless relationship with Target. Our forecasting and planning proved invaluable during numerous promotional periods, supporting Beardbrand as it scaled its business at Target.

As Beardbrand expands its SKU assortment at Target, our team is constantly updating plans and strategies to continue the brand’s growth as an anchor brand in men’s grooming.

Beardbrand products displayed by a cinderblock and dark blue background featuring lumber yard products in amber jars and containers with white labels
Lumber yard products in amber colored jars with white tops featuring beard wash, conditioner, and balm placed on a green and white background next to smooth black rocks

Beardbrand’s product lineup provides incremental top-line sales due to being an exclusive brand at Target.

Today, Beardbrand is positioned as one of the anchor brands in premium men’s grooming.